What does 'Brandable Content' mean?
‘Brandable Content’, also called 'Ready-to-Go' or 'Done-for-You', refers to content that is unbranded, can be edited and transformed to different media, and which you can share with prospects/clients/members or sell as your own. You get a license which allows you to edit it and put your name/logo on. However, you are not allowed to pass on that license or those rights to anyone else.
You can share or sell most of the contents to prospects and clients, so long as they are in a non-editable format.
The exception is any web-publishable promotion materials, such as blog posts, social media posts, promo videos, sales pages, and promo infographics or quote images. These can be published anywhere to drive traffic to your lead magnet and other content.
What can I do with a customizable training program?
Aside from learning from it yourself, you can use a customizable training program to teach others using different media, sell it for profit in different formats, use it for lead generation or use it to train your own team or outsourcers. A full list of our Content Rules can be found here.
How is Brandable Content different from PLR?
There are a number of similarities between PLR and Brandable Content (also called Ready-to-Go or Done-for-You Content), but the products we sell at Content Sparks are often higher end, more extensively researched, written by professionals, and a lot more ‘finished’ and ready to use. Every PLR or brandable content creator uses different terms, so read the details carefully.
Do I have to re-write Brandable Content?
You have the option to rewrite it if you so choose, but it is not necessary. We recommend that you do some rewriting of your web-based content (published freely online) so that it will rank higher in search engines. Adding value to existing content is also important to differentiate it and make your own expertise stand out.
You can avoid a lot of rewriting by adding your own introduction and conclusion, adding an example here and there, and then adding images or graphics. You could also do a video or slideshow version of a blog post to add even more value without doing rewriting.
What’s the best way to use my new brandable content?
This entirely depends on your audience and what you’re comfortable with. However, we always recommend that you use the content to teach people something. That's why all our packages are set up in a teachable design, as a course.
The content can be taught synchronously, such as in a classroom, via a live webinar, via a teleseminar, etc.
Or asynchronously, such as through a video or recorded webinar, with an eBook, or through an email series.
How can I decide what’s best for my audience?
This differs on an individual basis. Think about your audiences’ learning styles, where they’re located (i.e., do they need to travel if it’s a live event), the time zones they are in, and technology available to them for starters.
How do I set up my new training program?
Check the Implementation (or Facilitator) Guide for guidelines on how to set up the program.
Depending on the way you intend to deliver the program, for example if you are promoting it for sale, you may need a sales funnel. That could involve a giveaway (a gift of valuable information to reward your prospects for signing up to your leads list), your own website, whether an html or WordPress site (a place of your own to publish your content) or basic sales funnel pages.
1 Squeeze (Opt-in) page 2 Thank You page 3 Download page for your gift 4 Sales page for your course 5 Download or registration page for the course 6 An Autoresponder series – An email series people receive after getting the giveaway, to build relationships and promote your course’s sales page.
What tools do I need to deliver the content as a course?
Depending on the method in which you present the content, you will need a few different tools. For example, here are a few things you might need:
For Webinars 1 A Headset 2 Computer 3 Microsoft Office or equivalent 4 Webinar service, or Hangouts on Air (free)
For Classroom 1 Access to a venue 2 Computer 3 Projector for Powerpoint presentations, or equivalent 4 Usual classroom tools, (paper, name tents, markers, flipcharts, etc)
For Video 1 Screen capture software, or ability to record from slide software, (e.g. Powerpoint) 2 A place to host videos, (or YouTube) 3 Headset 4 Video editing software (ideally)
For eCourse 1 Autoresponder service 2 Microsoft Office or equivalent 3 PDF converter
For eBook 1 Microsoft Office or equivalent 2 PDF converter 3 Place to host your ebook for delivery
What skills do I need to teach the content?
You don’t need any specific skills to present the content as a course, other than the ability and willingness to learn and pick up what you need as you go along. The best method is to start with a delivery method that you’re comfortable with and then venture out of your comfort zone to try new skills.
For example, you may want to start by packaging up everything as an ebook, but then move on to video creation, public speaking, writing a newsletter series or recording your own voice. Remember, you can always outsource the technical skills involved, such as setting up a website or video editing.
Don’t let the need for skills slow you down. Everyone started from scratch at some point.
How much will I have to spend beyond the cost of the program?
You will need to make a few investments to be able to use your training program to its highest potential, such as:
Most other things are optional or have free alternatives, such as:
For example, you may want to start by packaging up everything as an ebook, but then move on to video creation, public speaking, writing a newsletter series or recording your own voice. Remember, you can always outsource the technical skills involved, such as setting up a website or video editing.
Don’t let the need for skills slow you down. Everyone started from scratch at some point.
Can I use my purchase from Content Sparks in conjunction with other Brandable Content?
Since your Brandable Content is completely editable, you can use it in conjunction with any other content you have written or have the rights to use
Can I get a refund for my Brandable Content if it doesn’t suit me?
Our Blaze packages come with a 7 day guarantee. Be sure to look through your materials right away. Then try customizing and using at least 1 piece, such as for a lead magnet, email series, or blog post. If you feel you and your market can't benefit from the content, contact our support desk for a refund at support@contentsparks.com. You can find the full details of our refund policy HERE
Why would I use Brandable Content as opposed to writing it myself?
Our brandable content packages are designed by professional instructional designers, extensively researched, and then written by expert writers and developers. Plus, we’ve added all the components you need to teach and promote the programs.
By using our Brandable, Done-for-You Content, you save yourself a considerable amount of time. Instead of starting from scratch, you get something complete that you only need to brand and/or customize to your own style, audience, and market.
You'll still be showing off your knowledge and expertise to your market, since you are sharing top quality content. And if you are teaching the content live or via video, your market will get the huge value of your personal insights and examples. But you'll also save the hours, days, and months of time and money it would take to create it all yourself.
Can I request the creation of specific content topics?
We love to hear from our customers! Let us know what topics you’re looking for, features and formats you’d like to see, or any other suggestions and feedback. If we receive enough interest in a topic or feature, we’ll definitely consider developing it. Just send your request to support@contentsparks.com
Can all the trainers and coaches in my company teach this program?
You can NOT share your customizable training program with other coaches, trainers or marketers. It is a single-trainer license. If you have other trainers or coaches who want to teach the content, they will need to purchase an additional license each.
Even better, sign up to be one of our affiliates and you can earn a commission when you recommend Content Sparks to your friends.
Is there any limit to how many people I can teach using the content?
No. There is no “per seat” or “per user” license limit like some training programs. You may teach your content to as many people as you want, and we encourage you to. The more people who can benefit from your new content, the better!
Can I see a sample of your content?
Absolutely! Just CLICK HERE to see excerpts of different types of content included in one of our programs (How to Create a Realistic Content Marketing Plan). That is just a sample and is not editable or brandable. However, there's a link in the sample to the full product, and it's a great example of what you'll get in our larger 'Blaze' packages.